ALAIN CLAUDE BILIÉ BY NZÉ PODCASTS HURT! LES PODCASTS D’ALAIN CLAUDE BILIÉ BY NZÉ FONT MAL!
English version It is a rather impressive communicational turn that Alain Claude Bilié By Nzé has just taken. By investing in the podcast format, the former Prime Minister seems to have understood that to reach public opinion today, he must get out of rigid institutional frameworks and enter the era of digital direct-to-consumer. Its effectiveness is based on several strategic pillars, including the mastery of the story. As a former Minister of Communication, he knows how to structure a message. The long format of the podcast allows him to develop complex arguments, far from small sentences that can be truncated. In the current context in Gabon, he positions himself as a structured opposition voice, using these platforms to offer critical analysis that easily circulates on WhatsApp and Facebook. This format creates a form of intimacy with the listener. We are no longer in the perch speech, but in a conversation that can be listened to through headphones, which humanizes his political i...