WHAT IS THE USE OF POLITICAL INFOMERCIALS? A QUOI SERVENT LES PUBLI-REPORTAGES POLITIQUES?
English Version Many readers, after the controversy over the issue of Jeune Afrique on the Fang, went to examine the archives of Jeune Afrique and discovered that for nearly 20 years now, stories as told by the likes of Siradiou Diallo, Sennen Andriamirado and more recently Francis Kpatindé, have disappeared from that weekly and now reigns alone, the infomercial. These readers sent us their findings and asked us to write a post explaining the objectives of infomercials. In other words, what are they? Here we provide our answer. We will not reinvent the wheel, because the evidence of the predominance of advertorials in the press aimed at African consumers is universally recognized. So we will seek answers at the source, that is to say in the writings of the former employees of Jeune Afrique, who reveal how the system works and why it became so ubiquitous. We therefore begin with excerpts from the letter of resignation of Francis Kpatindé to Jeune Af